Choosing between GoHighLevel and HubSpot is one of the most consequential decisions for marketing agencies and growing businesses. Both platforms promise to streamline your sales and marketing operations, but they take fundamentally different approaches—and come with vastly different price tags.
This comprehensive comparison examines GoHighLevel vs HubSpot across pricing, features, ease of use, and real-world value to help you make the right choice for your specific situation.
Quick Comparison: GoHighLevel vs HubSpot
| Feature | GoHighLevel | HubSpot |
|---|---|---|
| Starting Price | $97/month | Free (limited) / $15/user/month |
| Best For | Marketing agencies, consultants | SMBs, enterprises |
| Ease of Use | Steep learning curve | Intuitive, polished |
| Setup Time | 1-2 weeks | Hours to days |
| White-Labeling | Full white-label available | Not available |
| Sub-Accounts | Unlimited (Agency plans) | Separate accounts required |
| Built-in SMS | Included | Requires add-on |
| Funnel Builder | Included | Requires Marketing Hub |
| Call Tracking | Included | Requires add-on |
| Integrations | 200+ | 1,500+ |
| Mobile App | Good | Excellent |
| Customer Support | Chat, community | Phone, chat, dedicated CSM |
GoHighLevel Overview
GoHighLevel (often called GHL or HighLevel) launched in 2018 as an all-in-one platform built specifically for marketing agencies. It combines CRM, email marketing, SMS marketing, funnel building, appointment scheduling, call tracking, and reputation management into a single platform—all at a flat monthly rate.
The platform's killer feature is white-labeling: agencies can rebrand GoHighLevel as their own software and resell access to clients, creating a recurring revenue stream. This has made it enormously popular in the agency space, with over 1.4 million businesses using the platform as of 2026.
GoHighLevel Pros
- All-in-one platform - CRM, email, SMS, funnels, scheduling, call tracking included
- Flat-rate pricing - Unlimited users, contacts, and (on Agency plans) sub-accounts
- Full white-labeling - Rebrand and resell as your own software
- Agency-focused features - Client management, SaaS mode, snapshot sharing
- Powerful automation - Multi-channel workflows without per-feature charges
GoHighLevel Cons
- Steep learning curve - Takes 2-4 weeks to become proficient
- Less polished UI - Functional but not as refined as HubSpot
- Fewer integrations - 200+ vs HubSpot's 1,500+
- Support limitations - No phone support, relies on chat and community
HubSpot Overview
HubSpot is the 800-pound gorilla of inbound marketing, serving over 200,000 customers worldwide. Founded in 2006, it pioneered the concept of inbound marketing and has evolved into a comprehensive CRM platform with separate "Hubs" for Marketing, Sales, Service, CMS, and Operations.
HubSpot's strength lies in its polish and ecosystem. The interface is intuitive, the mobile apps are excellent, and it integrates with virtually every business tool through its marketplace of 1,500+ integrations. It's the safe choice for businesses that want proven technology and world-class support.
HubSpot Pros
- Intuitive interface - Easy to learn, excellent user experience
- Massive integration ecosystem - 1,500+ native integrations
- Free tier available - Start with no cost, upgrade as needed
- Enterprise-grade features - Advanced reporting, permissions, compliance
- World-class support - Phone, chat, dedicated success managers
HubSpot Cons
- Expensive at scale - Per-seat pricing adds up quickly
- Feature fragmentation - Need multiple Hubs for full functionality
- No white-labeling - Cannot rebrand for client resale
- Contact limits - Marketing contacts capped, overage charges apply
Pricing Comparison: GoHighLevel vs HubSpot
Pricing is where GoHighLevel and HubSpot diverge most dramatically. Let's break down the real costs for different business scenarios.
GoHighLevel Pricing
- Starter ($97/mo) - 1 account, 3 sub-accounts, core features
- Unlimited ($297/mo) - Unlimited accounts, API access, branded desktop app
- Agency Pro ($497/mo) - Full white-label, SaaS mode, priority support
- Unlimited users on all plans
- Unlimited contacts on all plans
- SMS/calling costs extra (pay-as-you-go)
HubSpot Pricing
- Free - Basic CRM, limited features
- Starter ($15/user/mo) - Essential tools, 1,000 contacts
- Professional ($90/user/mo) - Advanced automation, 2,000 contacts
- Enterprise ($150/user/mo) - Custom objects, advanced security
- Marketing Hub priced separately ($800-$3,600/mo)
- Contact overage charges apply
Real-World Cost Scenarios
Let's compare actual costs for typical business scenarios:
| Scenario | GoHighLevel | HubSpot | Savings |
|---|---|---|---|
| Solo consultant, 500 contacts | $97/mo | $15/mo (Starter) | HubSpot cheaper |
| 5-person team, 5,000 contacts | $297/mo | $450/mo (Pro) | 34% with GHL |
| 10-person agency, 20 clients | $497/mo | $1,500+/mo | 67% with GHL |
| 20-person agency, 50 clients | $497/mo | $3,000+/mo | 83% with GHL |
The verdict on pricing: For solo users and very small teams, HubSpot's free and Starter tiers are cost-effective. But the moment you need multiple users, sub-accounts for clients, or advanced marketing features, GoHighLevel's flat-rate pricing becomes dramatically cheaper—often 60-80% less for agencies.
Feature Deep Dive
Marketing Automation
GoHighLevel includes multi-channel automation (email, SMS, voicemail drops, Facebook Messenger) in all plans. You can build complex workflows triggered by form submissions, appointment bookings, pipeline changes, and more. The automation builder is powerful but takes time to master.
HubSpot has excellent automation capabilities, but many features require Marketing Hub Professional ($800/month) or Enterprise ($3,600/month). Simple sequences are available in Sales Hub, but advanced branching logic and multi-channel workflows need the higher-tier marketing plans.
Winner: GoHighLevel for all-inclusive automation. HubSpot's automation is arguably more refined, but the cost difference is substantial.
Sales Pipeline & CRM
GoHighLevel offers customizable pipelines, deal tracking, and opportunities management. It's functional but less sophisticated than HubSpot's CRM. The interface is more utilitarian than elegant.
HubSpot shines here with an industry-leading CRM that's free to use. Deal tracking, contact management, email logging, meeting scheduling—all polished and intuitive. The mobile app is particularly excellent for field sales.
Winner: HubSpot for pure CRM functionality and user experience.
Landing Pages & Funnels
GoHighLevel includes a full funnel builder with templates, order forms, upsells, and membership sites. You can build entire sales funnels without additional tools—a feature that would cost $297/month or more with ClickFunnels.
HubSpot has landing page tools in Marketing Hub, but funnel building requires third-party integrations or manual page linking. It's not designed for high-converting sales funnels the way GoHighLevel is.
Winner: GoHighLevel for funnel-focused marketing.
Client Management (Agencies)
GoHighLevel was built for agencies. Sub-accounts let you manage unlimited clients from one dashboard. Snapshots let you duplicate entire account setups. SaaS mode lets you charge clients monthly access fees. White-labeling makes it your own platform.
HubSpot has partner portals for agencies, but there's no true multi-tenant architecture. Each client needs their own HubSpot account, and you can't white-label the product. Managing 50 clients means 50 separate HubSpot logins.
Winner: GoHighLevel by a wide margin for agency operations.
Ease of Use & Learning Curve
This is where HubSpot has a clear advantage. New users can be productive in HubSpot within hours. The interface is intuitive, help documentation is excellent, and the onboarding flow guides you through setup.
GoHighLevel requires a 2-4 week learning investment to become proficient. The platform is powerful but dense—there are many features, and it takes time to understand how they interconnect. The payoff is significant once you're up to speed, but expect initial frustration.
Winner: HubSpot for ease of use. But consider whether you want "easy to start" or "powerful once mastered."
Integration Ecosystem
HubSpot has 1,500+ native integrations in its marketplace, plus excellent API documentation. If you use a business tool, it probably integrates with HubSpot.
GoHighLevel has 200+ integrations, growing but more limited. You may need Zapier or Make for some connections. The API is available on higher plans for custom integrations.
Winner: HubSpot for integration breadth.
Our Verdict: GoHighLevel vs HubSpot
Choose GoHighLevel if you:
- Run a marketing agency managing multiple clients
- Want to white-label and resell CRM/marketing services
- Need all-in-one functionality (CRM + funnels + SMS + calling)
- Prefer flat-rate pricing over per-seat charges
- Are willing to invest time learning a complex platform
Choose HubSpot if you:
- Are a single business (not an agency) wanting polished CRM
- Prioritize ease of use and quick onboarding
- Need extensive third-party integrations
- Have budget for per-seat pricing at scale
- Want enterprise-grade support and compliance
Using GoHighLevel or HubSpot? FlightSuite Makes Both Better
Stop clicking through dashboards. FlightSuite lets your team update GoHighLevel and HubSpot with natural language—"Just called John, following up Tuesday"—and we log it automatically. Save 5-10 hours per week on CRM data entry.
Try FlightSuite FreeFrequently Asked Questions
FlightSuite helps sales teams eliminate CRM data entry regardless of which platform they choose. Currently live on GoHighLevel and HubSpot, with Salesforce launching soon. Learn how we can help your team.